Posting beauty content on YouTube is not just a fad, it has become a great way for many fashion afficionados to become internet celebrities. And for a very good reason, posting YouTube content can be very helpful and it can reach a plethora of people. It makes a lot of sense to try and start posting YouTube content, and some people have even made a name for themselves, even created businesses around their YouTube presence.

Jeffreestar  https://www.youtube.com/@jeffreestar/

Jeffreestar is widely known for not only creating very good and impressive beauty content, but he also shares a plethora of interesting lifestyle content. Since Jeffreestar has their own product line and cosmetics, you will see quite a lot of personal advertising there too. But overall, the content is great and the fact that you can see all kinds of fashion related videos is what sets him apart. On top of that, the videos themselves have a great, rather high production value too, something to keep in mind.

NikkieTutorials https://www.youtube.com/channel/UCzTKskwIc_-a0cGvCXA848Q

NikkieTutorials has a true focus on creating the very best makeup tutorials for everyone. These are unbiased, great tutorials with a very good production value. There’s a reason why Nikkie has so many subscribers, because she goes all out when it comes to creative makeup content. The tutorials are comprehensive and maybe the main reason why people come back is her personality as well.

It’s nice to go through all the NikkieTutorials content and explore the different ideas that she shares. Yes, there are a variety of interesting tutorials to be had, but also some lifestyle changes too. While she is not posting very often, Nikkie does an excellent job at bringing great creativity into the mix. And while she might not have the most subscribers in the beauty genre, she definitely has a massive and loyal following.

Huda Beauty https://www.youtube.com/user/hudaheidik/

Aside from creating a lot of amazing beauty content, Huda also features a multitude of newer technologies in the beauty world. That allowed her to set herself apart from a variety of other beauty bloggers and YouTubers our there. Like Nikkie, she has a great personality that shines through all her videos. With that in mind, there are some business related videos too, which further add to the great quality that she provides to viewers. And it’s nice to see all that content there, it truly helps enhance the value provided, while being very detailed.

Safiya Nygaard https://www.youtube.com/channel/UCbAwSkqJ1W_Eg7wr3cp5BUA/featured

Safiya has transformed her channel into a great variety experience, and the viewers on her channel are certainly enjoying all her content. The ability to cover a lot of videos with the utmost detail is what sets her apart. On top of that, her videos have a very good production value. Many of them have millions of views, and they are also 25+ minutes long, sometimes even longer. It’s exciting to see all of her adventures in the beauty world, but there are a plethora of other lifestyle videos mixed in between. In the end, it’s just a lot of fun to explore all the videos, and the content she creates is engaging, but also immersive and super enjoyable too.

James Charles https://www.youtube.com/channel/UCucot-Zp428OwkyRm2I7v2Q/

James Charles does an excellent job at bringing in some interesting, very enjoyable and super creative beauty content. Out of most beauty YouTubers in this list, you will see that James Charles is the most active. And yes, his content is also pretty long, with videos usually being over 15 minutes long. That’s great, because every video is quite fun, and there are a lot of unique ideas he shares. Of course, some of the videos go outside of the box, while others still being rather simple and easy to understand. All in all, there’s a lot of fun to be had with James Charles’s content, and you can learn quite a bit about makeup too.

SaraBeautyCorner https://www.youtube.com/user/SaraBeautyCorner/

Sara does a very good job at combining lifestyle with beauty content. Over the years, she managed to accrue a large following, and she continues to share all kinds of DIY content. It’s her personality that stands out, but also the unique way she approaches all kinds of topics that might seem taboo to some people. At the end of the day, the content itself is very engaging and enjoyable, and you will be amazed with the great subject matter and ideas shown here. It’s totally worth taking into consideration if you want to follow a more innovative content creator in the beauty space.

Manny Mua https://www.youtube.com/user/MannyMua733/featured

While beauty blogging and YouTubing is more for females, there’s no denying that some men tend to enter this space. Manny is definitely one of them, and he does a great job of bringing the male perspective into this niche. He does test a variety of products, stays up to date with trends, and he constantly pushes the boundaries when it comes to ideas. That’s why it’s totally worth visiting his YouTube page and checking his content. There’s a lot of fun to be had, but also tons of things to learn from Manny, and his personality certainly adds to the content’s value as well.

Iluvsarahii https://www.youtube.com/channel/UCqnOwfiYhtnS0CkQXqIrbrg/videos

Despite the fact that she might not have a massive audience, this Mexican creator more than makes up for it with her tutorials and unique looks. She does a very good job at showcasing lifestyle content. And, maybe the most interesting thing, she has themed tutorials too. That makes it easy for her audience to learn how to enhance their look, create a unique style and take things to the next level.

 Chloe Morello https://www.youtube.com/user/ChloeMorello/featured

Chloe is particularly focused on testing some of the top beauty products on her own and then he shares her knowledge with everyone. Plus, she does create some themed makeup tutorials, along with holiday makeup, lists of skincare and beauty products, etc. She also does a very good job at interacting with her audience and listening to the various video suggestions posted by the community. While she doesn’t have the largest following, I think she is well worth subscribing to because she does post often, and the content is very easy to follow and understand.

Wayne Goss https://www.youtube.com/@WayneGoss/videos

Wayne goes deep into the nitty-gritty of the beauty world and he always strives to create impressive, unique and engaging content. He also reviews a lot of beauty products, and he constantly tries to catch up on the latest trends on the market. Another thing to note about Wayne’s content is that it’s very engaging, easy to go through, and to the point. Unlike other creators that might share longer videos, his videos are short and still very educational!

Conclusion

It’s very hard to figure out who is the most popular beauty YouTuber, and that’s because there are so many people covering this beauty niche. It’s nice to see that there are so many options, and you will find yourself coming back and gravitating towards their content very often. At the end of the day, there’s a ton of beauty content to enjoy, and it’s up to you to pick your favorite. James Charles is a great example of a popular, very active beauty YouTuber. Yet it always comes down to the type of content you are interested in, and there are certainly tons of great beauty creators on the platform!