With the rapid popularity of Pinterest, it comes as no surprise that everyone wants to use this amazing platform to further their marketing efforts, no matter who they are – a blogger or a business owner.

Everyone is intrigued with the idea of finding ways to make money on Pinterest and using it to boost their business growth and potential by reaching a wide audience.

Pinterest is an extremely versatile tool. Anyone can earn from it by using the right knowledge and putting it into practice. And one of those ways is to create beautiful Pinterest pins that attract more users and brings them to your profile.

While Pinterest is a lot more than just a visually attractive website, it all starts with luring people in with the right kind of content that looks good and feels good for them.

Using the right kind of pins and graphics on your Pinterest profile can take your marketing efforts to the next level and connect you with like-minded people that will be responsible for the long-term growth of your business and blog.

This is where Canva comes in.

As powerful and big as Pinterest is, its potential can be taken to the next level by using it in combination with Canva. Canva is going to help you build the perfect graphics that your Pinterest profile requires. It provides the user with convenient, easy-to-use graphic design tools that you can apply to create beautiful imagery and post them on your Pinterest boards.

To find out how Pinterest and Canva can work together to boost your marketing efforts and bring you more business and audience, keep on reading.

How Does Pinterest Work? 

Pinterest is an image search engine tool that also doubles as a social platform, allowing people to both search for ideas and inspirations. It goes one step further and acts as a social media platform too by letting people interact with one another for better collaboration.

Many bloggers and business owners tend to overlook Pinterest to boost their marketing efforts and bring traffic to their website. This is because a lot of them don’t really understand how it works or they don’t want to make the effort to know. They don’t realize what they are missing out on.

Another reason could be that there is a lot of misconception surrounding Pinterest as a platform itself. Most people think it is just a visually attractive website catering to women.

However, that is not the case.

Pinterest is so much more than just an aesthetically pleasing platform. It is a powerful marketing tool for businesses. It allows bloggers and brands to increase visibility by exposing them to its huge user base.

It also provides business accounts with a nice analytics tool that helps them recognize what works and what doesn’t and modify their marketing strategy according to those numbers.

On Pinterest, people search for what they are looking for. A picture that best matches their search comes up in search results. Users can then click on any image (or pin) they like and that would lead them to the original website of where that image actually came from.

Simply put, it is quite effective for what it does and then some.

What is Canva and How Does it Work

Canva is a graphic design tool that lets users create resumés, Pinterest Pins, invitations, greeting cards, and much more. It is a free tool with paid options available for users looking for more freedom and choice.

It is one of the most popular design tools out there as it provides an extremely user-friendly interface for people to work with – especially beginners.

Canva is famous for its convenient drag and drop feature that makes editing a breeze for everyone, even if they are editing a picture or video for the first time. This allows for easy customization of visual imagery simple and easy. This also makes for a time-effective tool that you do not have to spend hours on to create or edit a single picture.

Its user-friendly interface and the ability to make your pictures pop make it an obvious choice for creating beautiful and stunning Pinterest Pins to draw people in.

How to Use Canva and Make Pinterest Pins

Canva is free to use with paid pro account options. The pro account has more features such as a wider choice of images, templates, editing tools, and so on.

You can create different social media graphics using Canva by selecting from a couple of designs that the platform offers.

To create Pinterest Pins using Canva, you can use the search bar and type Pinterest graphics. You will get templates and image options that already have the best Pinterest image dimensions set for you.

Most of the templates are free with Canva while some you have to pay for.

Let’s have a brief look at Canva’s interface so you have a better idea of how to use it before you dive in and start editing.

Side Panel Menu

If you look at the left side of the screen, you will see the first option is Templates. Here, you can access different kinds of Pinterest templates present within the Canva system.

The side panel menu also contains options like Photos, Elements, Text, and a few more. All of these allow you to do different stuff with your images.

Top Menu – Options

At the top of Canva’s interface, you have different options where you can tweak other settings like fonts, font sizes, font colors, bold, italic, and much more.

You also have the option of capitalizing your text along with the convenience of adding bullet points to any piece of text you please.

Canva also offers the option of making duplicates. For instance, if you click on a particular element in a graphic, it makes a duplicate for that element and you can now use it. What’s better is that you can duplicate multiple items at once, making the job even easier for you.

With the Duplicate option, you can even copy entire designs and use them for another Pinterest Pins that you are creating in Canva.

Another option called Position allows you to position elements the way you want, such as left, right, top, or bottom. You can pick the items yourself and move them around but if you are comfortable with the way Canva does it, it is a great time saving option.

One convenient editing tool that Canva offers is the paintbrush option. It lets you copy a style which means you can use a pin background as-is for multiple images.

There is also the transparency element that lets you control how transparent or opaque you want your pin to be. This is very useful in many cases as you will find out when you start editing with Canva more and more.

Using Canva

When designing a Pinterest Pin using Canva, be sure to place a heading at the very top of your pin and make it all caps using the capitalize option.

You should also edit your fonts and pick a font that is readable. This is crucial to making a pin work. Canva offers a ton of font options to choose from so make sure you make the most of it.

You can also make your font bold or increase its size so that it is clear for people to even without opening the full post. Ideally, you should position your headings in the center so that they catch the immediate attention of the viewer.

You can add subheadings to your Pinterest Pin as well. Your subheadings should not be as big as the main headings.

With Canva, you can go to its search tool and search for an image to use as your pin background. Let’s say you want a photo with a Fall/Autumn theme. You can search for Autumn, and Canva will give you images related to your search. You can hover your pointer over each image to see which ones are free. Adding that image to your background is as simple as dragging and putting it back.

You can align your image the way you like by double-clicking on it. This gives you the entire image canvas which can then be realigned and move to see how it fits best. How and where you can move an image will depend largely on the image dimensions.

These are the basics of how you can use Canva and create Pinterest Pins for your business or blog. There is a lot more you can do with Canva that you will find after exploring the creative design platform even more.

Why it is Important to Create Eye-Catching Pinterest Pins Using Canva

Eye-catching pins are what attracts people to your content. You can have the best content in the world but if you are not following it up with good graphics, it is no good.

Humans are highly visual creatures and we love to see colors all around us. This is reinforced in our virtual online lives as well.

Canva can help you build your brand and give it a personality by providing you with the right tools. Each time you repeat your brand’s logo, colors, or style, you are reinforcing your brand’s personality and creating a place for yourself.

This versatile tool helps you put your best foot forward and communicates your message to the people with the use of beautiful graphics while also maintaining your professional status on the platform.

Those stunning graphics then brings in more customers and consequently, revenue for the Pinterest user who is running their own business or blog.

Why Pinterest Marketing is Important for Your Business

It may not be as big as other social platforms such as Instagram and Facebook. But Pinterest definitely has a huge user base with over 350 million active users using it for their needs. Moreover, the platform is highly visual. A combination of both these qualities makes Pinterest the perfect tool to advertise and market your business.

Marketing on Pinterest drives sales for brands and businesses and promotes traffic for bloggers. 90 percent of weekly users on Pinterest use the platform to make their purchasing decisions.

What this means is that they use this tool to tell them what to buy. To give them ideas on what purchase to make. This provides businesses with the perfect opportunity to market themselves, to give users what they are looking for.

What’s more, is that Pinterest was found to be as much as four times more effective at bringing in sales for companies than other mediums. This makes Pinterest marketing greatly important for your business.

A big part of promoting your business on Pinterest is by creating beautiful Pins. The more eye-catching your Pinterest Pins are, the more people are going to want to invest their time and money in your business.

An efficient way to make sure your product Pins are grabbing people’s attention is by using Canva’s graphics templates made exclusively for Pinterest. 

To not get lost in a sea of content, you need to make sure you stand out and stand apart from the crowd. And Canva can help you do exactly that!

The Bottom Line

Pinterest and Canva are both powerful tools in their respective field. One helps with marketing and one helps you create the right tools to market effectively and efficiently.

Both of them work together to give your brand a personality and life of its own while allowing you to effectively put forward your thoughts and sentiments for your target audience.

Canva is an extremely easy tool to use and is something you simply cannot go wrong with. Every time you use it, your vision board on Pinterest is reinforced and refined. It may take a little time for you to learn and see what works for your particular brand. But with time, your efforts will pay off.

Therefore, make the best of both these platforms and create Pinterest Pins using Canva to benefit you and your business by bringing in the customers.