Pinterest is usually known for its aesthetics and the ease of use it provides to its users. Many people use Pinterest to find inspiration and share their own creative ideas with the world. These ideas are shared in the form of images that are called Pins on Pinterest. When posting to Pinterest, the sizes of these Pins matter a lot. Choosing the best Pinterest Pin sizes can, oftentimes, make or break your Pinterest post.
Pinterest is filled with people who are waiting to be someone’s potential customer and are always on the lookout for something new to add to their lives. This makes Pinterest a great platform to market your business and bring in more followers. Since Pinterest is a highly visual social platform and relies primarily on graphics, it is no wonder that not just the aesthetics of the photo but even the size of the Pinterest Pins that you post matters.
Therefore, if you want to succeed at Pinterest marketing, you need to make sure you are doing everything by the book and in the most optimal way possible.
This is where this guide comes in. Read on to find out the best Pinterest Pin sizes you can use to grow your business and attract a wide audience.
What is Pinterest?
Pinterest is an image search engine that helps people find ideas and inspiration based on their interests such as home décor, food recipes, gardening, fashion, tech, and so much more.
Users are able to discover and collect images of anything they like or are inspired by. They are also able to share their unique ideas and creativity with the world by making Pinterest boards. All in all, it allows you to discover new interests by browsing other people’s collections and Pins and inspire others by making your own as well.
How Does Pinterest Work?
Think of Pinterest as your own virtual imageboard that is neatly organized online.
If you are interested in a topic, you can find images relating to that topic on Pinterest and save those images to your board.
You can use the Pinterest search or simply browse through Pinterest to find images of things you like and want to try. Once you find what you are looking for, click on the relevant image and save – or pin – that image to your board.
Now, you can come back to it and access it whenever you like.
Why Pinterest Pin Sizes are So Important
Pinterest Pin sizes matter a lot. Pinterest itself has specific guidelines as to what are the best Pinterest Pin sizes to use for creators.
The reason why Pinterest Pin sizes are so important is because with the right Pin sizes, your posts are likely to perform better. Of course, how your posts perform is not solely based on their size. However, a big determining factor in the reachability and performance of your Pinterest posts depends upon their size.
The right dimensions allow your content to be visible and make for a cleaner look. This attracts more users. A good Pinterest Pin size also performs better on the Pinterest SEO which means more people are likely to find your content.
What Does Aspect Ratio Mean?
Aspect ratio is something that all social media platforms have. This is the best size for an image that the platform works with. If you are new to creating an image post, there are a few terms you need to know, one of which is the aspect ratio.
Image sizing is how many pixels tall and wide your image is. An aspect ratio is a ratio of the image’s width in relation to its length.
What Image Aspect Ratio is Recommended for the Best Pinterest Pins?
According to Pinterest itself, the ideal image size given is 2:3 (width:height). This means that a good image on Pinterest should be a third taller than its width.
For instance, if your picture is 1500 pixels tall, its width cannot be higher than 1000 pixels due to the 2:3 image guideline by Pinterest.
This means that images that are taller than they are wide perform better on Pinterest. You can leave your square images for Instagram.
Here is what you should know about aspect ratios in general so that creating and posting Pins gets easier for you.
Pinterest Pins (Images)
- Recommended Pin size 2:3
- Square Pins 1:1
- Long Pins 1:2.1
- Infographic Pins 1:3
- Carousel Pins 2:3 or 1:1
- Story Pins 9:16
- Collection (Collage) Pins 2:3 for the main image, 1:1 for the follower images
Pinterest Video Pins
- Recommend Video Pin size 2:3
- Square video size 1:1
- Long video size 1:2
- Vertical video size 9:16
Choosing the Right Images
Choosing the right Pins is going to guide people in the right direction. This is why Pinterest Pins hold such importance. Pins provide Pinterest users with the visual cues they need to buy your product.
To make sure you are using the best Pinterest Pins, choose images that are attractive, full of vibrant colors that stand out from the rest. Your Pins should be able to clearly highlight what your brand is all about and how the user can benefit from what you have to offer.
Whenever possible, stay away from stock photography on your Pinterest profile as those pictures are usually very generalized. You need your Pinterest Pins to be specific to your brand.
Pinterest Pins Aspect Ratios – The Best Pinterest Pin Sizes
To guarantee the best image quality possible, Pinterest Pins dimensions should be 1000 x 1500 or an aspect ratio of 2:3. These dimensions have been recommended by the platform.
The image sizes should be a minimum of 600 x 900 to ensure good quality images.
The reason why 1000 x 1500 is the best Pinterest Pins size ratio is because if your image falls outside this aspect ratio, the image could get resized and distorted in people’s feeds. As a result, people may not be able to view the full Pin you have posted because part of your Pin gets cut off.
Let’s talk about some other picture dimensions to have a better understanding of the best Pinterest Pin sizes.
Pinterest Image Pin Sizes
Square Pinterest Pin Size
The best Pinterest Pin size for square Pins is a 1:1 aspect ratio i.e., 1000 x 1000.
Square pins are not recommended for day-to-day use on Pinterest. However, they are useful when you want to share your Instagram images to your Pinterest account or you are unable to resize your existing image for some reason.
Pinterest Long Pin Size
The best Pinterest long Pin size is an aspect ratio of 1:2.1. Or 1000 x 2100. Any Pins longer than this size would get cut off and viewers would not able to see the whole Pin on their Pinterest feed.
A cut off image would also perform poorly on Pinterest’s SEO. As a result, it would affect your views negatively.
Pinterest Infographic Pin Size
Infographic Pins provide a ton of value to your target audience with a simple and very visual format. Many creators swear by infographics and infographic Pins. They recommend using them because infographics usually perform extremely well across most social platforms. When it comes to Pinterest, however, infographics are a hit or miss.
The reason for that is mostly due to infographics not being able to adhere to the recommended aspect ratio for best Pinterest Pin sizes (2:3). The other reason is that infographics usually use longer Pins that are, oftentimes, larger than 1:2.1. Which means that they get cropped or cut off in the feed.
With infographics, the best way to know whether they will perform well or not is to test them out yourself. For many bloggers, infographics are their best-performing Pins. Just be aware of the potential risks associated with posting infographic Pins.
With that said, the best Pinterest infographic Pins size is an aspect ratio of 1:3 or 1000 x 3000.
Consider breaking long infographic Pins into multiple shorter ones to help them perform better and adhere to the size guidelines as recommended by Pinterest.
Pinterest Carousel Pin Size
The best Pinterest Pin size for carousel Pins is either the standard 2:3 or square 1:1.
Story Pin Sizes
Pinterest Story Pins are best with an aspect ratio of 9:16 as they are best viewed on phone. Other things that you should keep in mind before posting a Story Pin include:
- File size of maximum 20MB for images
- File size of maximum 100MB for videos
- Size of the Story Pin: 9:16 or 1080 x 1920 pixels
Collage Pin Sizes
When it comes to collection Pins, Pinterest recommends keeping the size of the main image as the standard size (2:3) and the size of the corresponding images as square dimensions (1:1).
If you use the standard size for the secondary images as well, they will get cropped and not look visually appealing.
Pinterest Video Pin Sizes
Videos are all the rage nowadays across all social media platforms. And Pinterest is no different.
Videos perform extremely well on Pinterest, granted their dimension and sizes fall within the optimal case scenario.
There are many ways to create Pinterest videos. You can choose from a number of different aspect ratios on Pinterest for your video Pins.
There are three main standard sizes for videos. These include standard, vertical, square, and long. Their aspect ratios are as follows:
- Standard video Pin: 2:3
- Vertical video Pin: 9:16
- Square video Pin: 1:1
- Long video Pin: 1:2
To make it easier for you, here are a few upload guidelines to keep in mind:
- The video Pin length should be a minimum of 4 seconds. This length should not exceed a maximum of 15 seconds.
- The video Pin file size should not be any more than 2GB.
- Encoding of the Pinterest video Pin could be H.264 or H.265
- .mp4, .m4v, and .mov are the file types that work for the Pins with a video format.
Horizontal video Pins are not recommended for Pinterest use. They don’t perform as well as the other Pinterest Pins size format.
How to Resize Images for Pinterest Pins
If you already have some images that you’d like to post on your Pinterest feed but they don’t fall under the standard sizing, you can resize them easily.
If you are uploading your Pinterest Pin through your WordPress blog, you can edit them directly in the WordPress platform by following these steps:
- Select the image you want to resize and edit the “dimensions” section in the “original image” settings.
- Choose 1260 as the height of the image and 840 as the width.
- If needed, edit the “aspect ratio” to be 2 for the width and 3 for the height.
- Save these changes and then pin the new image.
Pinterest Board Cover Size
The first thing people see when they open your Pinterest profile is the collection of boards. Every collection has a cover photo or board cover. You should choose an image that best represents what is in that particular collection of photos.
Aside from choosing the best representative image, you should also make sure to keep it the recommended size of 600 x 600 pixels.
How to Pin a Large Image While Keeping Your Website Load Time Fast
A fast-loading website page means more traffic and views.
Nobody likes slow websites, especially today when everything is so fast-paced. Most web browsing nowadays is done through mobile phones, many of which are running on slow internet connections.
You do not want to miss out on potential customers just because they have a slow internet connection. You need to curate your Pins to those with slower connections as well to make way for the best user experience possible to all kinds of audiences.
Not just that, people are impatient. They will leave even before the page is fully loaded if the web page takes too long to load.
The good news is that you can post large images and still make the pages load faster. This is what you need to do:
- Enable WebP technology. WebP is an image format developed by Google and has a ton of advantages.
- Show a smaller image on your web page and upload a higher resolution version to Pinterest.
The Bottom Line
Pinterest is a great marketing tool, whether you are a blogger, business owner, or influencer. It bridges the gap between the consumer and the seller.
The platform is highly reliant on good-looking images, which is why everything from how good the image looks down to the size of the image matters.
If you want to make the best use of Pinterest, make sure you choose the best Pinterest Pin sizes and boost your site’s traffic.
