Boasting well over 350 million users, Pinterest is one of the largest and popular social media platforms in the world. The creative web platform is home to upwards of 4 billion Pinterest Boards, where people from all walks of life share their interests, ideas, and creativity.
If you are someone who runs a blog or a business, knowing how to use Pinterest can make a monumental difference in your marketing efforts. Pinterest takes things to the next level by being highly visual and engaging. In fact, according to statistics, 25 percent of the overall marketers and businesses using Pinterest actively experience positive results. So, it is a no-brainer that you should be on it as well.
Pinterest’s users are made up of predominantly women. However, it has a place for everyone. Through the power of Pinterest, you too can watch your followers and popularity grow. But all of that begins with posting to the platform.
Read on to find out how you can post on Pinterest and create Pinterest Pins through any device, whether it is a laptop, your smartphone, or an iPad.
What is Pinterest?
Pinterest is a virtual pinboard or a visual search engine that helps people find creative ideas, products, services, and inspiration of all kinds.
It allows users to discover, collect, and share images of anything they like and find interesting and it does so very conveniently.
Pinterest users can share their own ideas and passions with the world along with getting inspired by other creators and contributors on the social sharing platform.
Everything comes neatly packed at Pinterest. Not only does Pinterest provide you with a space to share your creativity with the world, but it also allows you to do so in an organizational way.
Whether you are interested in cooking, decorating, art, or science, Pinterest has something for everyone. You can create multiple boards based on your interests and let other people with similar interests discover your content.
If you are a business owner or a blogger, Pinterest is a great tool to have in your arsenal. The posts or Pins you create on Pinterest are going to bring you traffic as long as they stay up on the platform.
What Can You Post on Pinterest?
As a user, you can post whatever tickles your interest on Pinterest, showcasing your likes and dislikes. Moreover, you can discover products or content you love through Pinterest and follow boards that you like to keep updated with topics of your choice.
If you are a business owner or a blogger, you can grow your reach by adding content to your Pinterest. This will help lead organic traffic to your website or blog, helping you generate increased revenue with the help of Pinterest.
The content that you can post on Pinterest can be a picture or a video or even both. You can also save and post other people’s content to your Pinterest as well.
Any piece of content (image, video, etc.) that you put on Pinterest is called a Pin.
If you want to use Pinterest to bring in more audience or business, it is best to sign up as a Business account. This will allow you to view the analytics and keep track of how your posts or Pins are performing.
How to Post on Pinterest as a User
If you are simply a Pinterest user who is using it to collect Pins they like from the web, then Pinning from a website to Pinterest is easy. Here are the three ways you can do that.
Using the Pinterest Browser Button (Desktop)
The most popular method of creating a Pinterest Pin is by using the Pinterest browser button. You can add the Pinterest browser button to your browser. Once you do that, click on the button anytime you want to save anything from the internet to your Pinterest.
Once you click on the browser button, all the images from a particular website that you are using will appear in a list. You can then go ahead and click on the photos that you want to save. Choose a board to Pin those images to.
Using a Social Share Button (Desktop and Mobile)
Another convenient way to add Pins to your Pinterest board is to use the social share button. This option will be available on both desktop and mobile phones.
Depending on the device being used, this button will appear either at the top, side or at the bottom. Sometimes, it appears directly on the images themselves.
Simply click on the Pin button wherever you see it and Pin the image to a board of your choice.
Posting Directly as a User (Desktop and Mobile)
For those of you who use their phones much more frequently than their desktop computers, this option is the best one to choose from.
If you are browsing the internet on your phone and come across something you really like, follow the below-mentioned steps to create a Pinterest pin.
- Copy the link to the page or website you want to Pin from.
- Open the Pinterest app on your phone.
- Press the black pop-up at the top of the screen.
- Select an image or all the images you want to Pin.
- Choose a Pinterest board to pin that image to.
- Click Save.
On the other hand, if you are browsing through your computer and see something you like and want to create a Pin of, you can start by going to Pinterest.com on your browser. Once that is done, do the following:
- Click on the Create button that is available at the top left of your screen.
- Click Create Pin.
- Select Save.
- Then, copy and paste the link for the website that you want to save an image from.
- Select the arrow.
- Choose the Pins you want to create.
- Click Add Pins.
- Choose the Pinterest board you want to save your new Pins to.
- Click Save.
How to Post on Pinterest as a Business Account from Your Desktop
There are a number of different ways you can create a post on Pinterest. We will discuss a few of them.
One of the first ways is to post on Pinterest using your computer desktop. This is the best way to go about creating Pinterest Pins because on desktop it is much easier to load multiple types of content at once.
Before you create a Pinterest Pin related to your blog or business, make sure that the graphics of the image or video are on point and eye-catching.
A great tool to build stunning graphics is Canva.
Posting an Image on Pinterest Using Your Desktop
With the Pinterest Pinning tool, you can create multiple Pins at the same time. You can even schedule them out in advance which we will discuss later on in the article.
Here is how you can go about doing that:
- Open Pinterest.
- Click Create Pin.
- If you only want to create a Pinterest Pin of one image, drop a single image into the Drag and drop place to make one Pin with one image.
- If you want to pin multiple images on your board, choose and drop multiple images where it says Drag and drop to create a collage and Pin more than one image at a time.
- Next, fill out the Title, Description, Alt Text, and Destination Link.
- Once all that is done, you can choose which Pinterest board you want to publish each image to and whether you want to schedule the publish later or now.
- Click Publish.
Posting a Video on Pinterest Using Your Desktop
The process of creating a video Pin on Pinterest is more or less identical to creating an image Pin with the exception of not being able to create a collage. However, you can still upload multiple video Pins.
Unlike image Pins, you have the option of adding Tags to your video Pins. Moreover, you can choose which part of the video do you want to use as the video thumbnail or cover image. You can also upload a separate video cover image if you want.
How to Post on Pinterest from Your Mobile as a Business – Using the Pinterest Mobile App
While using your desktop to post on Pinterest is a great option, not everything needs to be done on a computer.
We have already discussed how you can post on Pinterest directly as a user. Now, we will take a look at how you can create Pins right from your mobile phone as a blogger or a business owner.
Posting a Photo or Video on Pinterest Using Your Mobile
- Open the Pinterest app.
- On the app’s homepage, locate the buttons situated at the bottom of the screen.
- From those buttons, click on the “+” sign.
- Select the Pin
- Select the photo or video you want to post on Pinterest.
- Click Next.
- Fill out the required details and click Next.
- Choose the board you want to create the Pinterest Pin on.
- Hit
Posting a Story Pin on Pinterest Using Your Mobile
Apart from photos and videos, users can also post Story Pins to their Pinterest profiles using their smartphones.
Here’s how:
- Open the Pinterest app on your smartphone.
- Locate the buttons situated at the bottom of the screen on the homepage.
- Click the “+” sign from those buttons.
- Select the Story Pin option from the drop-down menu. (You may have to request access to this option if it is not available to you yet).
- Either record right in the app or click the small square at the bottom left of the screen to access your photo and video gallery.
- Choose the video or photo you’d like to post on your Pinterest board.
- Click
- Make any edits you want with your Pin, such as adding text, background music, audio, and tags.
- Click Done.
- Fill in the details such as Title, Tags, Board, etc.
- Click
How to Post on Pinterest on Your iPad
https://socialplanner.io/blog/how-to-post-on-pinterest/
How to Post Your Instagram Posts to Pinterest Automatically
You can automatically Pin your Instagram posts to Pinterest. This is a great way to generate more traffic to your Instagram business profile and increase brand awareness.
To post your Instagram photos to Pinterest, use the same methods as mentioned above. You can use both your mobile phone and computer desktop to create a photo or video Pins.
This is a convenient option and one that makes managing your business on Pinterest a lot easier if you already have an established Instagram profile.
What is the Best Time to Post on Pinterest?
Yes! There is a best time to post on every social media platform and that includes Pinterest as well.
When you post on your Pinterest would largely depend on where most of your following resides. You would ideally want to post at a time when people who follow you are going to be using their phones the most to get the most out of Pinterest’s engagement.
Choosing the best time to post on Pinterest is crucial and matters greatly for those using it for business purposes.
In the beginning, it may take you some trial and error to land on the perfect time to post that will result in the highest engagement.
Generally, the best to post is somewhere between 8 pm and 11 pm as that is when people are home from work and are more likely to browse through their phones. Moreover, you should also aim to post on weekends as those are also high-engagement times.
However, for every creator and business owner, this could be different due to the difference in audience. For this reason, keep an eye on your analytics data and see when and where you perform well.
The Bottom Line
Pinterest offers business owners and bloggers a golden opportunity to market their products and services and bring customers to the table. It allows you to connect with your audience in a straightforward and easy-to-follow algorithm, helping you generate more customers and, therefore, more money!
