With the rising popularity of Pinterest, the question on every creator and business owner’s mind is how to make money on it.
Everyone is intrigued with the idea of earning money on Pinterest and using it to boost their business growth and potential by reaching a wide audience.
It may be that you found your favorite blogger or influencer sing praises of Pinterest and how it can be a great tool for you, too. Or maybe a friend of yours suggested Pinterest to grow your business and that piqued your interest. And that is why now you are curious to find out more about Pinterest and how it works.
Well, you are in the right place!
Earning money online with the help of Pinterest can become a reality for you very quickly if you have the right knowledge to accompany your financial efforts.
Anyone can easily make money on Pinterest by putting a few simple rules into practice.
Pinterest is not just a social media platform or a visual search engine. It is a lot more than that. It has the power to connect you with the right people and grow your business exponentially.
Let’s talk about how you can navigate across this versatile platform and find ways to make from Pinterest.
What is Pinterest?
Pinterest is a visual search engine that helps people find ideas and inspiration based on their interests such as home décor, food, gardening, fashion, tech, and so much more.
Users are able to discover and collect images of anything they like. You can also share your unique ideas and creativity with the world by making boards.
Pinterest allows you to discover new interests by browsing other people’s collections and Pins.
How Does Pinterest Work?
Think of Pinterest as your own virtual imageboard that is neatly organized online.
If you are interested in a topic, you can find images related to that topic on Pinterest and save those images to your board.
You can use the Pinterest search or simply browse through Pinterest to find images of things you like and want to try. Once you find what you are looking for, click on the relevant image and save – or pin – that image to your board.
Now, you can come back to it and access it whenever you like.
How Much Money Can You Make on Pinterest?
Pinterest can take your monetization efforts to the next level. It is a time and cost-effective method to get things done and get to where you want to be.
The best part is that starting out and being a success at Pinterest does not require prior experience or a ton of skill.
With Pinterest, you can easily make up to $200 or even more per day if you know what to post and how to promote your content to the right audience.
How Many Followers Do You Need on Pinterest to Make Money?
A common misconception amongst people is that you need a ton of followers to start making money on any social media platform including Pinterest. However, that is not true.
More followers do not always translate to more money. What matters is how dedicated and loyal your followers are to your brand.
Even with only 1000 to 3000 followers, you can still make a substantial amount of money. You can use various monetization methods such as ads, affiliate marketing, selling your services and products, and accepting sponsorships.
When it comes to making money, quality matters over quantity. You do not have to have millions of followers to earn money. While a lot of followers are a good thing and doesn’t hurt, you want people who would likely turn into a customer and keep on coming back. This is why always keep in mind that the followers you do rack up are people who are actually going to be needing your services and are going to invest in you time and time again.
How to Make Money on Pinterest
Follow Your Passion
Whenever you are looking for additional ways to increase your income, remember to always start with your passions. What are you passionate about?
Figure out how your passions can be turned into an income-generating source for you. Create Pinterest boards around that interest. In no time, you will be able to gather followers that will turn into customers because they share the same passions as you.
Build an Audience Around Your Passion
Once you have realized what your passion is, you need to figure out what kind of audience you should target and who would be interested in what you have to offer.
For instance, you may be interested in fitness. You love working out and staying fit. This means your target audience is women in their 20s to 30s. Once you know your target audience, create your Pinterest boards to attract that audience.
Get followers to your Pinterest boards. From there, you can use other monetization techniques like ads and affiliate marketing to get people to use your products.
Sell to Your Audience
Once you have built a regular audience that is interested in your content and wants to see more of it, it is now time to think about selling to your audience in different ways.
You can do that by choosing a company or brand to promote. Chances are, when you gain a few thousand followers, marketers from a company will approach you for sponsorship offers.
The key here is to choose the right companies. You need to promote a product that resonates with your followers.
Apart from that, you can also use affiliate links. Many companies look for affiliates who will promote their products for a small commission on the sales from that promotion. Sign up as an affiliate to products you think your audience would be interested in, post those links on your Pinterest, and suggest people to make a purchase from those links.
Create Aesthetically Attractive Pins
Pinterest is all about the visuals and if you want to succeed on this platform, you need to produce content that is eye-catching and pleasing to look at.
Having professional-looking photos on your boards will let people know that you are a serious business. They will put more trust in you if you have nice pictures to showcase than if you were to post random photos that you took from your phone.
Better photos will end up racking more views. And the more views you have, the more chances there are to land potential customers.
Write an Engaging Description for Your Pins
No Pinterest Pin is complete without an engaging description or caption to follow along with it. A good description helps you stand out and connect with your audience on a personal level.
However, another thing that makes writing the right description for your pin necessary is search engine optimization (SEO).
You want to write a caption that will help rank your Pinterest content better on Google. You need to use searchable keywords that people usually look for to end up towards the top of any search engine results.
A great way to find out what keywords are relevant to your content is to start typing and search for something related to your niche. Once you start typing, notice what Pinterest suggests in its drop-down suggestions menu. What pops up is what people are looking for the most in relation to your specific niche.
Interact with Other Pinterest Users
Pinterest has a vibrant community of Pinners. Make the most of it and connect with people who you think can help you increase your following and consequently, business.
Pinterest may be widely known to be just a visual search engine. However, it is also a social platform which means there is lots of room for discussion and connection on that platform.
Interact with other creators and users. Learn from them and become a part of a community.
Start a blog
There are a lot of ways to make money on Pinterest but the one with the most potential is blogging!
Pinterest has become the ideal platform for bloggers to bring more traffic to their blog, where they sell their products or services. Pinterest allows users to connect with millions of people every year. It is much more powerful than other social media platforms, such as Instagram or Facebook, to help people in making money.
All types of bloggers use Pinterest as a marketing tool. Here is how you can go about doing it too:
- Choose a blogging niche
- Create useful and informative content around your niche
- Create a Pinterest business account
- Start creating pins that lead to your blog
- Create board with your Pins on them
Once you have signed up for Pinterest, start posting. Whenever a Pinterest user searches for something that matches your blog, they will be able to see your Pin. They can then click on that Pinterest Pin and ultimately, see your ads or buy your services and products.
How to make money on Pinterest as a blogger has been discussed in a little more detail below.
How to Make Money on Pinterest if You are a Blogger
To make money on Pinterest as a blogger is easy. You will be able to earn a full-time income all from the comfort of your own home and leave your 9 to 5 life behind.
Money may be a little slow in the beginning and it may even take you months to earn your first $1000.
However, once your Pinterest profile takes off, the sky is the limit.
Here is how you can go about
Setting Up Your Blog
Use a self-hosting website. Most hosting platforms are pretty cheap and cost $10-$15. Setting up your own hosting will make it easier to include ads and affiliate programs on your blog.
Writing Helpful and Informational Content
Once you have your hosting space, it is time to write content.
Make sure that your content is useful and provides helpful information to the readers and solve a problem of theirs.
Before writing, figure out who your target audience is and curate your content around their personality.
Set Up Your Pinterest Business Account
Once your blog is set up and there is content on there, create a Pinterest business account.
After the sign up, you can claim your website by following the instructions provided here.
Create Pinterest Pins and Boards
The first thing you need to start doing once your Pinterest Business account is set up is to start creating Pinterest Pins. Pins are just images that you post on Pinterest.
A great tool to use for this purpose is Canva. It is easy to use and free.
A useful tip to keep in mind is to use SEO keywords in your image descriptions so that users can find you easily.
Drive Traffic to Your Blog
Without driving traffic to your Pinterest, your blog won’t get any as well. Focus most of your efforts in driving traffic to your Pinterest profile by using the right keywords, posting at the optimal times, making your Pins eye-catching, and making your content useful.
You can also make money by placing ads on your Pinterest. You will get paid the views that ad gets.
Make Money by Adsense
You can make money using Google Adsense by displaying ads on your blog. The best part about Google Adsense is that you do not require a minimum number of page views to get started.
Apart from Google Adsense, there are other ad networks that you can use that pay much better. Two of the most popular ones are:
The Bottom Line
There is a lot of potential in making money from Pinterest. Whether you own a blog or have a business, creating a Pinterest profile can bring in more audience to your website. It is the cheapest marketing tool that actually works and provides real results.Pinterest offers a lot of different opportunities for creators to grow and earn an income. It offers a huge reach and is an ever-growing social space with interested buyers always on the lookout for things to purchase.
Get started with this versatile marketing tool and watch the money roll in!
