When we think of fashion bloggers, we usually go to Instagram first. Yet YouTube pre-dates Instagram and is still home to some of the most exciting fashion content online. YouTube allows fashion influencers to develop a more personal connection with their audience and share their fashion with a 360-degree view. If you’re looking for a new blogger to watch on YouTube, this is the perfect list for you. We’re rounding up the top ten best fashion bloggers to watch on YouTube.
- Zoe Sugg – 4.9m subscribers
Zoe is one of the OG fashion and beauty bloggers on YouTube, starting back in 2009. She has 4.9m subscribers on YouTube and showcases the classic British fashion look.
- Amber Scholl – 3.45m subscribers
Amber is the queen of ‘balling on a budget’. Her content includes everything from shopping sprees in Tokyo and Dubai to DIY fashion videos and unique beauty videos. If you need someone to cheer you up, watch one of Amber’s videos.
- Jenn Inn – 3.03m subscribers
Jenn is an LA-based Korean beauty and fashion blogger who provides lifestyle advice and favourites videos. Her ‘What Would Jen Wear?’ videos are some of our favourites.
- Patricia Bright – 2.89m subscribes
One of our favourite fashion bloggers is Patricia Bright. This UK fashion blogger also dabbles in beauty, offering a fresh take on the latest trends.
- Tess Christine – 2.35m subscribers
Tess is a New York-based fashion YouTuber who shares easy outfit ideas and ‘day in the life’ content as she prepares to welcome her first son. Her OOTDs are easy to recreate.
- Loey Lane – 2.26m subscribers
Loey is a plus-size fashion blogger and model who specialises in body positive content. She shares her stories from within the industry and is on a mission to make you feel beautiful in your own body.
- Coolirpa – 2.16m subscribers
April is a DIY fashion blogger who teaches you how to create the most beautiful clothing, whether it’s a bikini or a wedding dress. She covers everything from thrifting clothes to show to transform unwanted clothes into a red carpet look.
- Samantha Maria – 1.76m subscribers
Samantha is a London-based fashion blogger who loves to travel the world. Her videos focus on her personal style and beauty favourites. She has her own jewellery line, Sammi Maria Jewellery.
- Kelsey Simone – 1.66m subscribers
If you want east-coast fashion, look no further than Kelsey’s YouTube channel. Her content includes everything from videos on New York Fashion Week to look-books and haul videos. You can catch new videos from Kelsey every Friday. Her minimalistic fashion is right on trend and easy to recreate.
- Freddy My Love – 1.15m subscribers
Freddy is one of the most popular UK-based fashion bloggers. Her feminine, pink aesthetic has gained her 1.15m subscribers. If you want inspiration for fashion that is both aesthetically pleasing and contemporary, look no further than Freddy. She’ll have you stepping into pastel pink in no time!
Who is your favourite YouTube fashion blogger? Let us know in the comments below!
