Fashion influencers have changed the industry before. Gone are the days when it was exclusively celebrities who sat front-row at fashion week. Influencers have the power to sell-out products within minutes and to use their personal brands to launch their own fashion empire. We’ve seen dozen of fashion influencers build multi-million-pound companies from their blogs and social media platforms. We’ve all got a fashion influencer that is our go-to choice, who we follow religiously on social media and across their platforms. We’re sharing the best fashion influencers of all time by looking at their power on social media.
- Chiara Ferragni – 21.8m Instagram Followers
Chiara is a fashion influencer and digital entrepreneur who took her love for styling and turned it into an empire. She’s considered one of the best fashion influencers of all time and has worked with some of the biggest names in the industry. Everyone from Chanel to Dior and LVMH has collaborated with Chiara. Her fashion brand, Chiara Ferragni, has over 1.5 million followers on Instagram.
- Olivia Palermo – 6.5m Instagram Followers
Amongst our favourite fashion influencers, we can’t overlook the niche of reality stars turned fashionistas. Olivia Palermo got her start on MTV’s The City, while working for Diane von Furstenberg and Elle magazine. She’s been on the cover of magazines such as Harper’s Bazaar, Marie Claire, and Cosmopolitan. Olivia has launched her self-named beauty brand, Olivia Palermo Beauty, and is the CCO of the Olivia Palermo Group.
- Negin Mirsalehi – 6.4m Instagram Followers
Another fashion influencer with her own brand is Negin Mirsealehi. This Dutch-born influencer launched a successful collaboration with the fashion brand Express and has worked with some of the most famous brands in the industry. Negin is the founder of Gisou Hair, which is stocked at Sephora.
- Karen Wazen Bakhazi – 6.3m Instagram Followers
Karen is one of the most popular Middle Eastern fashion influencers and has graced the covers of magazines like Harper’s Bazaar Arabia and Grazia. She used her social media following to launch her eyewear line, By Karen Wazen, and her game ‘My World’.
- Julie Sarinana – 5.9m Instagram Followers
Julie is a Californian fashion blogger who launched her blog in 2009, making her one of the early fashion bloggers. Her 2019 collaboration with Australian brand Billabong was its most successful collaboration in its history. Forbes documented the success of the collection, which was sold by more than 185 retailers, with 50% of stock sold on Billabong’s official website in the first week of its release.
- Lauren Conrad – 5.8 m Instagram Followers
Since her days on Laguna Beach, Lauren Conrad has been the OG fashion influencer. This former reality TV star is a fashion influencer, designer, author, and podcast host. She launched her eponymous brand LC Lauren Conrad for Kohls in 2009 and has been building her fashion brands since then.
- Aimee Song – 5.7m Instagram Followers
Aimee is an LA-based fashion influencer whose first collaboration – sunglasses with Gentle Monster in 2017 – sold out in less than 22 minutes. She’s also a best-selling author and was named one of Forbes 30 under 30. Aimee has her own fashion brand ‘Song of Style’.
Who do you think is the best fashion influencer of all time? Let us know in the comments below!
