The natural hair movement has been around for the last several years, and it is growing widely. Many people are embracing their natural curls, coils, and kinks. This trend has helped the meager natural hair industry boom, with numerous brands catering to the unique needs of textured hair. 

In this article, I will share details about the best eight natural hair brands in the world.

8 Biggest Brands in the Natural Hair Industry

Carol’s Daughter: Lisa Price’s Commitment to Sustainability and Social Responsibility

Carol’s Daughter was founded by Lisa Price in 1993. This is a natural hair care brand that uses high-quality ingredients to nourish and strengthen hair. Lisa Price started this big venture humbly from her kitchen and transformed her beloved hobby of mixing fragrances at home into a beauty empire.

 Price sold her natural beauty products at flea markets, and from her living room, she officially established Carol’s Daughter. Today, brands are serving prestige hair, body, and skincare products made with rare ingredients such as:

• Monoi Oil
• Cocoa
• Shea Butters
• Açai

All the products are formulated without the use of parabens, sulfates, or other harmful chemicals. Carol’s Daughter offers a wide range of products, including:

• Shampoos
• Conditioners
• Styling products
• Treatments

These products are for all curly, coily, and kinky hair types and textures. Black Vanilla Moisture and Shine Shampoo are among the most popular products offered by Carol’s Daughter. Shampoo hydrates and softens hair while providing a deep cleanse.

They have different top collections based on different purposes, such as:

• Repair damaged hair (top-seller Monoi)
• Perfect curls (classic hair milk)
• Soothe skin (favorite Almond Cookie)

Carol’s Daughter is popular for its commitment to sustainability and social responsibility. Brand partners with organizations to support environmental and social causes.

Kinky Curly: Commitment to Water Social Cause

 Kinky Curly was founded by Shelley Davis in 2003. It is a proud sponsor of The Compact for Safe Cosmetics. All of the brand’s products are made of natural ingredients, including:

• Aloe vera
• Chamomile
• Jojoba oil

The brand offers a huge variety of products for different hair textures, like curly, coily, and kinky hair. Different products made by the brand include: 

• Shampoos
• Conditioners
• Styling products
• Treatments

The brand is committed to offering products that don’t just deliver results but also nourish your hair with natural ingredients that moisturize and strengthen. These products are free from any harsh ingredients, including:

• No petroleum 
• No silicone
• Noplastics
• No mineral oil
• No carbomer 
• No acrylics

With Kinky Curly, go natural, step away from the blow dryer, and unplug the flat iron. Choosing the right product according to your needs can flourish and grow to great lengths! Products from the brand are formulated to add moisture, give hold without drying hair out, and also offer protection from the elements.

Knot Today Leave-In Conditioner is one of the brand’s famous products for its design to detangle and moisturize hair while leaving it soft and manageable. Kinky Curly is also well appreciated for its commitment to organic and eco-friendly ingredients. The brand also gives a part of its sales to charities to build wells in developing countries.

SheaMoisture: A Legacy of Sofi Tucker

  SheaMoisture is among the leading names in the world in the natural hair industry. SheaMoisture was founded in 1912 by Sofi Tucker. It is serving up without compromising on naturally infused products for textured hair and melanin-rich skin. Every purchase of SheaMoisture nourishes your hair, body, and community, from hair care to hand and body lotion to products for babies and men. 

SheaMoisture is a certified B corporation as well as PETA-approved. They spend 1% of their net sales in the community. 

All products are made with natural and organic ingredients, such as:

• Shea butter
• Coconut oil
• African black soap

SheaMoisture has a wide range of products, which include:

• Shampoos
• Conditioners
• Styling products
• Treatments for all hair types 

Jamaican Black Castor Oil Leave-In Conditioner is one of the most popular products from the brand. Product design helps to strengthen and moisturize hair, as well as promote growth and prevent breakage. SheaMoisture is well appreciated for its commitment to using sustainable and ethical sourcing practices.

Most importantly, all products are free from harsh sulfates, formaldehyde, parabens, phthalates, animal testing, etc.

SheaMoisture has invested $10 million+ in the black community. 53000+ West African black women are receiving fair wages in the brand’s supply chain. Brand keeps sharing tips, tricks, favorite finds, updates, news, and more.

Cantu: Eco-friendly Packaging

  Chris-Tia Donaldson founded Cantu in 2003. This is a hair care brand where products are made with natural ingredients such as:

• Shea butter
• Coconut oil
• Honey

Cantu sells a huge variety of products for different curly, coily, and kinky hair types. Products include:

• Shampoos
• Conditioners
• Styling products
• Treatments 

The brand cares about a woman’s delicate edges. They offer Grow Strong Strengthening Treatment to grow hair as customers often ask whether this product grows hair. The brand doesn’t use animals for testing; however, it tests on family and friends!

Cantu doesn’t use harsh ingredients like isopropyl alcohol (IPA), as it can dry up hair if used on its own. But it uses a deep conditioning ingredient, of which IPA is a component ingredient used in only tiny amounts—less than 1/25 of a teaspoon—and evaporates before reaching the user’s hair. This ingredient is also in compliance with the European Union (EU).

Shea Butter Leave-In Conditioning Repair Cream is one of the most widely loved products from Cantu. This product nourishes and moisturizes hair and promotes growth, preventing breakage. Cantu is well-received for its commitment to sustainable and eco-friendly packaging.

DevaCurl: Curly Girl

 Lorraine Massey founded Devacurl in 1994. This is a natural hair brand designed specifically for curly hair and focuses on enhancing and defining natural curls. DevaCurl sells a wide range of products, including: 

• Shampoos
• Conditioners
• Styling products
• Treatments

Brand opened its very first salon in New York in 1994, dedicated to curls. Devacurl is committed to bringing out the best in every curl type, whether it’s about perfecting a new technique or developing a breakthrough product.

Devacurl hasn’t used any harsh ingredients since long before it became buzzworthy, and they did it because it was the right thing to do. Products at the brand are made: 

• Backed by science
• Dermatologist co-developed
• Inspired by our curl community
• Made with nourishing, hydrating ingredients for the unique needs of every curl type

DevaCurl No-Poo Original Zero Lather Conditioning Cleanser is one of the most widely used products from the brand. The product design cleanses and hydrates hair without stripping it of its natural oils. This makes the product a great option for curly or coily hair that tends to be dry. DevaCurl is also widely known for its “curly girl method.” This method is famous for its emphasis on gentle, sulfate-free products and a specific styling routine to enhance and define natural curls.

Aunt Jackie’s

 Aunt Jackie’s was founded by Denise and Michael James in 2013. The Natural Hair brand is widely spoken about in the press and on digital platforms for its excellent products. The brand uses natural ingredients like:

• Shea butter
• Coconut oil
• Flaxseed oil

Aunt Jackie’s offers a variety of products for different hair types, like curly, coily, and kinky hair. Products offered by the brand include:

• Shampoos
• Conditioners
• Styling products
• Treatments

Aunt Jackie’s TM infuses every formula with natural oils, butter, moisturizers, and conditioners to ensure remarkable nourishment that helps keep hair looking and feeling great. The brand has a regimen of customized products according to different hair needs. 

Curl La La Defining Curl Custard is one of the most popular products offered at Aunt Jackie’s. This product defines and enhances natural curls while providing a soft hold. Aunt Jackie’s also uses eco-friendly packaging.

Mielle Organics

Monique Rodriguez founded Mielle Organics in 2014. This is a clean natural hair brand that believes in providing healthier skin and hair using healthier ingredients. 

The brand’s products are made of natural ingredients, including:

• Honey
• Ginger
• Avocado oil

A wide variety of products are produced for curly, coily, and kinky hair. Products offered by the brand include: 

• Shampoos
• Conditioners
• Styling products
• Treatments

Pomegranate and Honey Leave-In Conditioner are among the best products produced by the brand. This product moisturizes and protects hair as well as promotes growth and prevents breakage. Mielle Organics is well-received for its commitment to sustainable and eco-friendly ingredients and packaging.

Camille Rose

  Camille Rose is our last, but not the least, product. Janell Stephens founded it in 2010. The brand is popular for its products made with natural and organic ingredients like: 

• Aloe vera
• Coconut oil
• Shea butter

Camille Rose produces products for curly, coily, and kinky hair. These products include:

• Shampoos
• Conditioners
• Styling products
• Treatments

Algae Renew Deep Conditioner is one of the brand’s most popular products. Product design supports nourishment, hydrates hair, promotes growth, and prevents breakage. Camille Rose is praised for its commitment to sustainable and eco-friendly packaging.

Final Thoughts

The natural hair industry is booming around the world. Numerous brands cater to the unique needs of textured hair. Whether you have curly, coily, or kinky hair, there are natural hair brands that can help you achieve healthy, beautiful hair. 

These 8 natural hair brands are just a few of the biggest and most popular ones around the world. Each brand boasts its own unique products and distinct approach. Whenever you’re choosing a hair brand, consider your hair type and specific needs. Check the brand’s commitment to using natural, sustainable, and eco-friendly ingredients.